Scaling an E-Commerce Business to ₹50L/month

A traditional handicraft business had no digital presence and was losing market share to online-first competitors. They needed a complete website with e-commerce functionality. SEO was non-existent causing zero organic traffic.

1. E-Commerce Website: We built a high-performance Next.js storefront with optimized product pages and mobile-first design. 2. Paid Advertising: Launched Google Shopping and Meta Ads campaigns targeting handicraft buyers across India. 3. Email & Retention: Set up email automation funnels for cart recovery, welcome sequences, and repeat purchase campaigns.

Week 1-2: Discovery, brand audit, and full technical SEO setup. Week 2-4: Website design and development in Next.js. Week 4-8: Launch of Google Shopping and search ads. Week 8-12: Email automation, retargeting, and ongoing content marketing.

Revenue grew by 400% in just 6 months reaching ₹50L monthly. Organic traffic increased 12× with zero paid SEO spend. The website now converts at 4.2% vs industry average of 1.8%.