How Synor Built Sirohi Point a Custom eCommerce Website With a Built-In Estimate Calculator That Converts

Sirohi Point came to Synor with a business that was already operating — products, inventory, a customer base, and a clear understanding of what they sold and who they sold it to. What they didn't have was a digital sales channel that matched the ambition of what they were building.Their existing online presence was minimal. No dedicated eCommerce website. No system for customers to browse products, get pricing information, or place orders without calling or messaging directly. Every sale required manual back-and-forth — a customer would inquire, someone would respond with a price, the customer would confirm, and only then would the order be processed.This manual process was sustainable at a small scale. At the scale Sirohi Point wanted to operate, it was a ceiling.The specific problems we identified at the start of the engagement: No eCommerce infrastructure — no product catalogue, no online ordering system, no digital payment integration, no automated order management Pricing complexity creating friction — Sirohi Point's pricing wasn't a simple fixed-price model. Final costs varied based on product specifications, quantity, and delivery location. Communicating this accurately to every customer through manual messages was time-consuming, inconsistent, and a constant source of customer confusion Zero organic search visibility — the business had no website to rank, no Google Business Profile, and no digital footprint that would allow potential customers to discover them through search No mobile experience — the overwhelming majority of their target audience shops on mobile. Without a mobile-optimized digital presence, an enormous segment of potential customers was simply unreachable No conversion system — even customers who found Sirohi Point through word of mouth had no smooth, self-serve path to browse, estimate, and order. Every purchase required human intervention at every stage The opportunity was clear: build a proper eCommerce platform that automated the sales process, solved the pricing complexity problem with a purpose-built tool, and gave the business a digital foundation it could grow on.

After the initial discovery sessions, one insight dominated our strategic thinking: the pricing problem was not just an operational inconvenience — it was the single biggest barrier to conversion.In any eCommerce context, uncertainty about final price is the leading cause of cart abandonment. For Sirohi Point specifically, where the price genuinely varied based on multiple customer-specific variables, this problem was more acute than for a standard fixed-price retailer. Customers couldn't make a confident purchase decision without knowing exactly what they'd pay. And getting that number required contacting the business, waiting for a response, and going back and forth — a process most potential customers simply wouldn't bother with.The solution was not to simplify the pricing model — the variable pricing reflected real business logic. The solution was to put the calculation tool directly in the customer's hands.Our strategy was built around three pillars:1. Build a Custom eCommerce Platform — Not a Generic One Sirohi Point's specific pricing logic, product structure, and customer journey couldn't be served by an off-the-shelf Shopify or WooCommerce template. A custom build was the right choice — giving complete control over functionality, design, performance, and the ability to build features that simply don't exist in standard eCommerce platforms.2. Solve the Pricing Problem With a Purpose-Built Estimate Calculator A built-in estimate calculator — one that accounted for all pricing variables in real time and produced an accurate, itemized cost estimate before the customer committed to anything — would eliminate the single biggest friction point in the sales process. Transparent, instant, self-serve pricing.3. Build for SEO and Mobile From Day One A beautiful, functional eCommerce website that no one finds and that doesn't work on phones is not a business asset. SEO architecture and mobile-first development were non-negotiable constraints from the beginning of the project, not considerations for after launch.

Discovery & Technical Planning (Week 1–2)We began with a detailed mapping of Sirohi Point's pricing logic — every variable that affected the final cost of an order. Product type, product specifications, quantity tiers, delivery location brackets. This mapping became the functional specification for the estimate calculator — ensuring the tool would handle every real-world scenario a customer might input accurately and without edge cases.Simultaneously we conducted keyword research to identify the organic search opportunities available to a business in Sirohi Point's category and location — building the SEO architecture into the site structure before development began.UI/UX Design (Week 2–4)The eCommerce design was built around a single governing principle: every element of the interface should make it easier for a customer to go from first visit to completed order.The product catalogue was designed for fast, intuitive browsing — clear product imagery, concise descriptions, easy filtering. The estimate calculator was designed to be prominent, simple to use, and immediately comprehensible — input fields for relevant variables, real-time calculation with no page refresh, and an itemized output that showed the customer exactly what each component of their total cost represented.The checkout flow was stripped to its minimum necessary steps. Every additional screen between "I want this" and "I've ordered this" is a step where a percentage of customers drop off. We reduced that flow to as few screens as possible while collecting everything the business needed to fulfil the order.Mobile design was completed first — with desktop as the secondary adaptation. Touch-friendly input fields, appropriately sized tap targets, streamlined navigation, and a checkout flow that worked perfectly on a phone screen were all validated before desktop layouts were considered.Custom Development (Week 3–7)The full platform was built from scratch — custom codebase, custom database architecture, custom admin panel for Sirohi Point to manage products, pricing variables, orders, and delivery zones without requiring developer involvement for routine updates.Key technical builds included: Estimate Calculator Engine — a real-time pricing calculation system that handled all product and delivery variables simultaneously, producing instant, accurate estimates for any combination of inputs a customer might enter Location-based Delivery Pricing — delivery costs calculated automatically based on customer location, with no manual lookup required from the business side Itemized Estimate Output — breaking down product cost, delivery cost, and applicable taxes line by line so customers could see exactly what they were paying and why Product Catalogue with Variant Management — supporting multiple product specifications and variations while maintaining a clean, simple browsing interface for the customer Integrated Payment Gateway — domestic payment options including UPI, net banking, and card payments Order Management Dashboard — a clean admin interface allowing Sirohi Point to view, process, and update orders without technical knowledge Google Analytics 4 and Search Console — full tracking from day one, including eCommerce conversion events Core Web Vitals Optimization — page speed, layout stability, and interactivity all meeting Google's current performance thresholds Schema Markup — structured data for products, business information, and pricing implemented throughout SEO Implementation (Week 5–8)Every product page, category page, and supporting content page was optimized with targeted keywords, proper heading hierarchy, descriptive meta titles and descriptions, and image alt text. URL structure was clean, descriptive, and keyword-informed. Internal linking was built to distribute authority from high-traffic category pages down to individual product pages.A Google Business Profile was claimed, verified, and fully built out — with product categories, business hours, location details, and initial photography — creating local search visibility alongside the website's organic presence.Testing & Launch (Week 8)End-to-end testing covered the complete customer journey — browsing, calculating estimates, adding to cart, checking out, and receiving order confirmation — across fourteen device and browser combinations. The estimate calculator was stress-tested against every pricing variable edge case identified in the discovery phase. Payment gateway integration was tested with live transactions before launch.Post-launch, Search Console was monitored for crawl errors and indexation, and the first two weeks of live traffic data informed minor UX adjustments to the checkout flow.

The impact of the new platform was immediate and measurable across every key dimension.The estimate calculator eliminated the pricing friction that had been the primary barrier to self-serve ordering. Customers who previously had to contact the business directly to get a price could now get an accurate, itemized estimate instantly — and proceed to order without any human intervention. The conversion rate from product page to completed order improved significantly compared to the manual process baseline.Order volume through the digital channel grew consistently from the first month of operation. The business was processing online orders that would previously have required manual sales conversations — freeing up time and making growth possible without proportional increases in team size.Organic search visibility, starting from zero, began building as Google indexed the SEO-optimized product and category pages. The Google Business Profile delivered local search visibility from the first weeks after launch.The mobile experience — built first and optimized throughout — meant the platform worked flawlessly for the segment of customers who would never have converted through a non-mobile-optimized experience. That segment represented the majority of digital traffic from day one.The admin dashboard gave Sirohi Point full control over their product catalogue, pricing variables, and order management — with no technical dependencies for routine business operations.